One of the products of the fiercely creative start on the Pick n Pay brand transformation was 'Value All Ways' as a brandline. It wasn't part of my remit to find a brandline but its emergence seemed to impress the strategists at Landor. A glittering gem from the initial firing of the creative furnace, so to speak. I know that it did get favourable promotion at the senior management level at Pick n Pay. However, a brandline specialist was brought in and I don't know whether 'Value All Ways' made it into market research. 'Inspired by you' came to the surface and it made sense relative to the positioning. Never-the-less, I'm very proud of my attempt and always offer it as a unique example of my textual creativity.

Click on the brandline to go to the entry in my portfolio.