This year, Saudi Aramco, the largest oil producing company in the world is celebrating 75 years in business. In June last year Siegel+Gale brought me in to generate ideas for the celebration.

Saudi Aramco has taken the opportunity to emphasise the human side of the energy business - firstly for their staff, secondly for local community and regional culture, and thirdly for the people of the world. Human achievement and benefits to mankind embodied in the idea of 'Energy for generations' drove our explorations for the identity.

From a large team working on the project, two out of the six ideas put forward to the client were mine. You can find my contributions in the concept section of my portfolio. Alternatively, click on the image above to go to the first entry.